What happens when a kid raised by addicts, with a father who dealt drugs, grows up to manage some of America's biggest crises? In this episode, author and crisis communications expert David La Torre answers that question with one of the most powerful stories we've had on the show.
David takes us through his GenX latchkey childhood in 1970s and '80s Pennsylvania, which includes the normalcy of pill use back then, the spiral of parental substance abuse, surviving child abuse, his father's path to prison and the long, deliberate work of breaking the cycle of generational trauma. He has captured all of this in his upcoming memoir, "Soda."
Then the conversation turns to a career he never could have predicted. After working in journalism, David joined Governor Tom Ridge's press staff just one month before September 11, 2001, and he shares with us a perspective from that day that few have witnessed. He also shares what he learned from the Quecreek mine rescue, his time as press secretary to Governor Mark Schweiker and his work in crisis communications for Penn State during the Sandusky scandal.
This is a raw GenX story about addiction, resilience, fatherhood, healing and how the hardest chapters of your past can prepare you for moments you never saw coming. We loved our conversation with David and look forward to hosting him as a return guest as part of his book release for “Soda”.
David's memoir "Soda" is coming soon, stay tuned to the show notes for release updates. Have a question for David? Drop it in the comments. 🔔 Subscribe for more real people, real stories, real conversations from every generation.
Check David Out Here:
Website: https://latorrecommunications.com/
Instagram: https://www.instagram.com/david_la_torre/?hl=en
X: https://x.com/David_LaTorre
Check Us Out Here:
https://genxadultingpodcast.com/
Chapters:
00:00 Intro
08:08 Family Background
09:19 Italian Grandfather's World War II Legacy
23:50 Maternal Side: First-Generation Italian Immigrant Meets West Virginia
25:47 Parents Meet: Summer Party in Harrisburg, PA
34:55 Early Years of Childhood
36:13 Gen X Latchkey Kid
40:41 The Normalcy of Pill Use Back in the Day
46:09 The Spiral of Substance Abuse
52:14 The Pressure of Societal Expectations
53:27 Elementary School Years
56:24 Father Becomes a Drug Dealer
01:06:55 The Impact of Parental Substance Abuse
01:12:07 The Cycle of Addiction and Manipulation
01:18:35 Being a Victim of Child Abuse
01:25:34 Consequences of a Parent's Dangerous Lifestyle
01:38:00 The Impact of Addiction on Family Dynamics
01:43:27 Breaking the Cycle of Generational Trauma
01:50:15 Loyalty vs. Truth: Father Goes to Prison
02:02:15 Navigating Early Life After High School
02:09:02 Leaving for College
02:17:06 Understanding Trauma and Its Effects
02:24:43 Career Evolution and Crisis Management
02:37:35 Navigating Professional Challenges
02:40:13 Reflections on 9/11 and Its Impact
02:54:47 Marriage and Parenting
03:03:06 Building a New Family Life
03:06:25 Writing and Publishing "Soda"
03:18:42 Penn State Scandal: Crisis Communications Advice
03:23:26 Crisis Communications When There's a Cyber Attack
03:25:06 Guiding a Celebrity Through a PR Crisis
03:28:52 David's 5-Year Vision
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